Coca Cola Bought Santa Claus. Archie lee the d arcy advertising agency executive working with the coca cola company wanted the campaign to show a wholesome santa who was both realistic and symbolic. Coca cola began to use the red image of santa on advertising in the 1930s when the company hired artist haddon sunbloom to create a character of santa claus for use in festive campaigns.
With a bit of a research the short answer is no but coca cola played an important role in popularising the image. Santa had been portrayed as a man dressed in red as early as 1870. Claims were made that claus wears his iconic scarlet apparel because it s the same color as coca cola s brand ing yikes.
With a bit of a research the short answer is no but coca cola played an important role in popularising the image.
Sundblom even provided a mrs. Nicholas commonly called twas the night before christmas. In the early 1930s coca cola turned to haddon h. The article continues after the ad the image of santa claus as we know it today was first appeared in the 1822 poem of clement clark moore a visit from st.
