Coca Cola And Santa Claus History. Sundblom an advertising artist with the d arcy agency to design a new santa. Claus based on his own wife.
In the 40s coca cola introduced sprite boy a character who appeared with santa claus in coca cola advertising throughout the 1940s and 1950s. Sundblom redrew santa claus as a plump cheerful man with snow white hair and dressed him in red and white colors that had already become associated with santa but which happily matched coca cola s signature colors. The company s relationship with santa began in the 1920s when coca colafirst began advertising in american magazines like the saturday evening post during the festive season.
Coca cola began to use the red image of santa on advertising in the 1930s when the company hired artist haddon sunbloom to create a character of santa claus for use in festive campaigns.
Sprite boy who was also created by sundblom got his name due to the fact that he was a sprite or an elf. The red and white santa figure existed long before coca cola began featuring him in print advertisements and he had already supplanted a bevy of competitors to become the standard representation. Sprite boy who was also created by sundblom got his name due to the fact that he was a sprite or an elf. In 1930 artist fred mizen painted a department store santa in a crowd drinking a bottle of coke.